I founded the Current Consulting Group (CCG) in 1998 and the next year we conducted a survey of the drug testing industry for use in a presentation he was about make on drug testing in the “new millennium.” CCG’s industry survey has become a much-anticipated annual event and many employee screening companies typically use the results to help them formulate their sales and marketing plans and finalize their budgets for the coming year.
Over the years I have wandered from the safety of CCG’s annual survey findings to share my personal opinions on many industry-related topics including the future of drug testing. For this article I have decided to do so again. However, first, let me share some interesting results from CCG’s 2020 surveys.
Interest in Oral Fluid testing increased in 2020
CCG conducted a mid-year survey and then an end-of-the-year survey of providers and employers. From the mid-year survey of providers, 13% said they had clients “switch to or add oral fluid testing.” In the end-of-the-year survey, the percentage increased to 15%. These percentages are significant on their own, but even more so when you consider that most experts believed, prior to the pandemic, that oral fluid represented about 8% of the workplace market share. It is obviously higher now. Also, the increase from 13% to 15% is significant in that it shows a sustainable trend between the first half of 2020 when many employers were struggling to get urine collections performed and the second half of the year after things in the industry had settled down somewhat.
Telehealth collections came on the scene and caught on
In the mid-year survey, 1% of providers indicated that they had clients inquire about telehealth collections (sometimes referred to as virtual drug testing or remote video-observed collections). By the end of the year, the percentage had dropped to 13.9%. This would seem to indicate that interest was waning, but I see it differently. If we had asked this question of providers on January 1, 2020, the percentage indicating client interest in telehealth collections would likely have been less than 1%, so to have continued to hover in the double digits says that telehealth collections may have a future in workplace drug testing.
COVID testing offered by screening providers became a thing.
By the middle of 2020, 35% of drug testing providers said they were offering COVID testing services and 25% said they were planning to do so. By the end of the year, 35% were still providing COVID testing but the percentage who said they were considering it had dropped to 16%. Those who indicated they had no plans to offer COVID testing increased from 38% in the mid-year survey to 49% at the end of the year. From this we can predict that a relatively few forward-thinkers will have the COVID testing market to themselves.
Overall drug testing volumes rebounded by the end of the year.
We asked providers to indicate, by percentage, how much drug testing sales had dropped since the start of the pandemic. By the end of the year, only 8% said volume was down 61% or more compared to 24.3% in the mid-year survey. Another 17% said it had dropped between 41% and 60% compared to 35% in the mid-year survey. And 28% said it had dropped between 21% and 40% compared to 25.4% in the mid-year survey. By the end of the year, 11% of providers indicated that drug testing sales had actually increased in 2020 compared to 2019.
Predictions for the Future of Drug Testing
In addition to CCG’s industry survey, we also conducted an employer survey on drug testing as well as a COVID in the workplace survey. Based on the results from all three of CCG’s 2020 surveys, I’m prepared to make the following predictions:
Oral Fluid Testing
Oral fluid testing will retain its newly gained market share and possibly see another increase in 2021. The Substance Abuse and Mental Health Services Administration (SAMHSA) continues to work its way through the implementation period for its Oral Fluid Mandatory Guidelines (originally issued October 25, 2019). As that process completes itself, interest in oral fluid testing will likely increase. If the Department of Transportation (DOT) announces its long-awaited oral fluid testing guidelines this year, the final barrier will have been removed and SAMHSA’s prediction that 25-30% of all federal and DOT-mandated drug tests will shift to oral fluid will likely become a reality.
Also, the ongoing effort to legalize marijuana will move more and more employers to oral fluid testing because it is the only federally endorsed drug testing method that detects recent marijuana use. Lab-based oral fluid testing is the only recent-use detection method that offers legally defensible standards issued by the federal government.
Specimen collections will only get more difficult
Specimen collections will continue to be a challenge for many employers, especially those operating 24-hour work shifts or maintaining remote worksites. Also, the concerns some people expressed in 2020 about visiting off-site collection sites where sick people gather for COVID testing will not go away in 2021 and maybe beyond, even with the availability of vaccines.
I predict that specimen collections will only get more difficult. Why?
- According to several sources, more pandemics are coming.
- People will become even more leery about visiting places where sick people typically gather.
- Remote workplaces will demand a different collection method that facilitates quality collections at reasonable pricing (many employers’ 2021 budgets have been negatively impacted by COVID).
This will open doors of opportunity for providers that offer on-site and mobile collection services, oral fluid testing (which features donor-driven collection procedures), and telehealth collections where the collector serves the role of an observer or reviewer of the collection process and the donor serves the role of self-collector.
Legal defensibility will become employers’ #1 priority when it comes to drug testing. There are lots of reasons why this is an easy prediction to make, especially given the ever-increasing litigious environment we find ourselves in today. There are only three federally endorsed drug testing methods—lab-based urine, oral fluid, and hair testing. Following the SAMHSA guidelines for drug testing, even if you are not mandated by the government to conduct drug testing, is a wise business decision and the most important thing you can do to strengthen the legal defensibility of your program.
My Most Important Prediction
First and foremost, I predict that workplace drug testing is here to stay. There have always been challenges to our existence as an industry, but drug testing is far from the brink of extinction. Beware of “false prophets,” so to speak, that predict a bleak future for drug testing.
Clearly, 2020 was not a normal year. The pandemic affected the drug testing industry significantly and while we may not be able to predict the future with certainty, we are likely never going entirely back to the way it was. Welcome to the new normal.
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